Our story

The best cook on your street never had a real way to sell.

Clartiv exists to build that, carefully, for the whole country. The trusted marketplace for homemade food.

How home food is sold today
Are you making your lasagna this Sunday?
Yes — $15 a portion.
Sending an e-transfer now. What is your address?
Sorry, something came up. We will not make it tonight.

No verification, no protected payment, an address handed to a stranger, and nobody standing behind it when the evening falls through.

Why we exist

Somebody has to stand behind it.

Food made at home has been sold quietly for as long as there have been neighbours. It moves through messages, groups and marketplace posts, with no verification, no protected payment, and nobody standing behind it if something goes wrong.

That arrangement fails the cook first. She undercharges because she has no way to prove she is worth more. She cooks on a gamble and eats the waste. She hands her address to strangers. And when a customer disappears, she absorbs it alone.

We are not trying to be another way to order food. We are trying to make it normal, and safe, to buy dinner from a person instead of a company. That means verification before growth, and a cook's price we never touch.

We protect a cook's address as carefully as we protect a buyer's card. None of it shows up anywhere it should not.

If we do this properly, a person with one exceptional dish should be able to build something from it. That is the whole company.

Our principles

Five things we will not trade away.

Every incentive in a marketplace pushes toward looser checks and faster numbers. Writing these down is how we argue with ourselves later.

The cook's price is untouchable

We will find other ways to build a business. Taking a percentage of someone's food, then taking a little more each year, is not one of them.

Verification before growth

We would rather open one community properly than ten carelessly.

The person stays visible

No white labelling, no anonymous kitchens, no turning cooks into invisible supply. You buy from a named human being and you know it.

Inside the law, always

Where home food selling is restricted, we respect the restriction and say so. A company that asks its cooks to take legal risks is not protecting them.

Privacy is not a setting

Nobody's home becomes public, and nobody's eating habits become inventory. We do not sell data. There is no version of this where we start.
Where we are going

One community at a time.

We are not everywhere yet, and we will not pretend otherwise. This is the order we do it in, every time.

We read the local rules before anything else

Selling food from home is legal in much of Canada, inside rules that change by province, and sometimes by city. The rules exist because governments want home food sold safely, not to stop it. Reading them properly means a cook never has to guess what she can and cannot sell — and never gets a bad surprise once she has already started.

We meet the first cooks in person

A marketplace of strangers is only trustworthy if someone met the first person. From that first meeting every subsequent handover traces back to something real. We help each founding cook get cleared for exactly what she wants to sell, in whatever her jurisdiction allows.

We only invite buyers once the shelves have something on them

Marketplaces fail because there is nothing worth buying, not because there are not enough buyers. If a first-time buyer opens Clartiv and sees nothing that sounds delicious, she leaves and does not come back. So we hold the buyer waitlist until the cooks are cooking.

We stay close until the first pickups feel ordinary

The first handovers in a neighbourhood are where trust is built or lost. If someone gets a bag of the wrong thing on day one, or a cook is left waiting past pickup, we did not stay close enough. Only once every handover feels routine do we set up in the next place.

Anywhere in the country, someone nearby cooks something extraordinary.

We are a small team building this in Canada. If it sounds like something you want to exist, the most useful thing you can do is cook.

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